In any organization with a marketing department, the marketing approval process is often one of the essential workflows and one of the most challenging to optimize.
The majority of marketers have admitted that approval delays are one of the top reasons they miss deadlines. So, whether an organization can streamline and optimize its marketing approval process will affect how efficiently the whole organization will perform.
On the other hand, many marketing leaders and marketing teams still rely on inefficient methods and techniques like emails, basic file-sharing systems (DropBox or Google Docs) that are not designed for approval workflows, and traditional project management systems, while in reality, today’s complex approval process demands more.
A centralized approach to managing marketing approval is crucial, and an organization will need the correct tools and strategies to streamline the whole approval process.
In this guide, we will show you the actionable steps for building and optimizing an efficient marketing approval workflow, and by the end of this guide, you’d have learned about:
-
The concept of a marketing approval workflow
-
Why it’s essential to have a streamlined and optimized workflow
-
Common challenges in the marketing approval process and how to tackle them
-
A step-by-step guide to building and optimizing an efficient marketing approval workflow
-
Best practices to follow to ensure the efficiency of the approval workflow