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How Kroger Transformed Promotional Execution with Aproove!

By Gary Fisher on October 14, 2021 1:50:00 PM CEST

BUSINESS CHALLENGE:

As one of the world's largest retailers, with annual sales of more than $121.1 billion (2019). With nearly 2,800 stores in 35 states, under 22 banner brands. Kroger’s Promotional Execution Team set out a transformation objective to change the performance across all Advertising and Display operations that orchestrate 600+ promotional content versions per week across Kroger’s 22 brands. With 2000+ employees in the end-to-end operating model, this presented a significant, enterprise-scale transformation program challenge.

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