The proof doesn't have to sit still
Aproove gives teams video review and approval software for video, animation, hosted websites, and HTML5 file packages alongside static documents. Reviewers play the video, navigate the site, and interact with the HTML5 banner in the browser, leaving timeline annotations or page-anchored notes that flow into the same task, decision, and approval workflow used for every other proof. There is no parallel system for moving content.
What it is
Most proofing platforms and content review and approval tools handle static content well and treat anything that moves as an afterthought. The result is a separate tool for video review, another tool for website QA, and no tool at all for HTML5 banners. Aproove handles all three as first-class proof types.
- Video and animation review in over 80 formats, including broadcast-quality codecs (Apple ProRes 422 HQ and others). Pre-processed at upload for high-resolution streaming without buffering, with timeline-anchored annotations, frame-by-frame navigation, and version-to-version comparison.
- Websites rendered as live, navigable pages in the Review Interface, with the same annotation, commenting, and approval workflow as document proofs.
- HTML5 packages (animated banner ads and interactive creative built with Adobe Animate, Google Web Designer, or hand-coded HTML/CSS/JS), reviewed as fully live, interactive content rather than as static screenshots.
The unifying point is that Aproove's review interface, annotation tools, workflow steps, version comparison, and approval mechanics work for every one of these formats. The reviewer learns one tool. The PM configures one workflow. The auditor reads one trail.
How it works
Video and animation
Every video uploads through Aproove's pre-processing pipeline, which transcodes the file for streaming at multiple resolutions before any reviewer opens it. The result: the reviewer plays the video at high resolution from the moment they open the proof, with no buffering even on long-form or high-bandwidth content.
The Review Interface gives the reviewer the controls expected for video work: play, pause, frame-by-frame stepping, mute, fullscreen, and rewind. Timeline annotations attach to specific timestamps. Clicking a note in the notes panel jumps the video to that exact frame. Individual notes can loop a defined segment for focused review.
For version review, Aproove plays two versions side by side with synchronized playback. The reviewer can fast-forward through unchanged sections, pause at any moment of difference, and add notes anchored to either version. Administrators control bandwidth and resolution defaults, mobile playback support, and other streaming parameters per project type.
Websites
A hosted website is uploaded by URL. Aproove renders the live page inside the Review Interface, where the reviewer can navigate, scroll, and interact with the site as they would in any browser. Annotations anchor to specific page locations and behave the same way as annotations on a document proof. The same task, decision, and approval workflow applies.
HTML5 packages
HTML5 file packages (the format used for animated display banner ads and other interactive creative) can be reviewed three ways:
- ZIP upload containing index.html plus all referenced assets (JavaScript, CSS, images, fonts). This is the primary use case, and the typical pattern for creative built in Adobe Animate (CreateJS), Google Web Designer, or hand-coded HTML/CSS/JS.
- Single self-contained HTML file with assets inline (base64-encoded images, embedded scripts and styles).
- Hosted URL pointing to a creative served from an external location.
In all three cases, Aproove renders the HTML live in the Review Interface so the animation plays and any interactive elements work as they would when served to the end user. Reviewers annotate the running creative directly. When a new version of the same package is uploaded, Aproove supports version-to-version comparison so reviewers can identify what changed between builds without flipping between browser windows.
The same annotations, the same approval decisions, the same audit trail, the same workflow steps apply. A reviewer who already knows how to review a PDF in Aproove knows how to review an HTML5 banner.
Benefits
- Three categories of moving content, one platform. Video, websites, and HTML5 packages all review through the same interface, the same annotation tools, the same workflow, and the same approval mechanics that handle static proofs.
- High-resolution video playback without buffering. Pre-processed video streams from the moment the reviewer opens the proof, regardless of length or original bandwidth.
- Frame-accurate video annotation. Notes anchor to specific timestamps. Clicking a note jumps the video to that frame. Loops let reviewers focus on a specific segment.
- Side-by-side video version comparison with synchronized playback so reviewers can spot what changed between edits in real time.
- Live HTML5 rendering, not static screenshots. The banner animates, the canvas script runs, the interactive elements respond. Reviewers see what the end user will see.
- Three HTML5 input formats supported. ZIP package, self-contained HTML file, or hosted URL. Aproove handles whatever format the creative team delivers.
- Version comparison across HTML builds. When a new build of the same HTML5 package is uploaded, Aproove identifies what changed between versions so reviewers do not have to flip between browser windows.
- Websites reviewed as live pages. Hosted URLs render directly in the Review Interface for navigation, scrolling, and interaction during review.
- One workflow for every proof type. A team reviewing a video, a website, and an HTML5 banner in the same campaign uses one tool, one set of approvals, and one audit trail.
Who it's for
- Video and animation production teams delivering long-form video, broadcast content, motion graphics, or animated creative for client approval.
- Digital and creative agencies running campaigns that combine static print, video, websites, and HTML5 banners in the same approval cycle.
- Marketing operations coordinating multi-format campaign releases where every asset, regardless of format, needs the same review and approval ceremony.
- Brand and compliance reviewers verifying that interactive creative behaves correctly across builds and meets brand or regulatory standards.
- Production and post-production teams comparing video versions frame by frame to verify changes were made correctly.
Built for regulated environments where failures create real risk
Insurance, healthcare, and enterprise teams face unique approval challenges. Aproove handles state-by-state variations, mandated language, FDA submissions, and multi-geography brand governance without breaking a sweat.
Trusted by leaders
Used by teams that cannot afford uncertainty in their approval process.
"Implementing Aproove has dramatically reduced errors, increased motivation and satisfaction across the teams and importantly, saved the operation significant hard costs."
“The Aproove team are the best team in the world. I feel like I'm their only customer, they are always there for me.”
"Within a short period, we were able to reduce 25 workflows into a single workflow. The team saw a 15-week reduction in getting new marketing packages from idea to market. More importantly, it ensured that all the packages were compliant with regulatory requirements. All steps, comments, and approval are captured and saved for any audits."
More ways to streamline high-stakes workflows
See how Aproove brings video, website, and HTML5 review software into one governed workflow
