All businesses and organizations always deal with at least one workflow, and graphic design businesses are no exception. The more efficient a business can execute its workflow(s), the more effective and productive it will be as an organization. This is where workflow management comes in.
Workflow management is an effort to map, analyze, and optimize a workflow to be as efficient as possible. However, in graphic design businesses and creative businesses, a key challenge in implementing workflow management is finding the right balance between maintaining creativity and optimizing the workflow.
Workflow management, in essence, is about providing structure to a workflow to ensure efficiency. Still, it's also no secret that structure and rigidity may limit creativity, which is essential for a creative business like a graphic design agency.
In this guide, we will discuss how to effectively implement workflow management in graphic design, covering the following elements:
What is workflow management?
Unique challenges of workflow management implementation in graphic design
Typical anatomy of a graphic design workflow
Step-by-step guide on implementing workflow management in graphic design