Running and managing clients' projects is at the core of any marketing agency. The more efficient and effective an agency can execute these projects, the more this agency will grow.
If you want to run a successful and growing marketing agency, implementing proper project management is very important, if not absolutely essential.
In fact, without project management, your agency will only struggle to chase one deadline over the others, leaving you no time to build a business.
Yet, implementing project management for agencies can be easier said than done. There are unique challenges you'll face in an agency project management that aren't there in traditional project management, and not to mention, there are various project management methodologies to choose from, which can easily confuse you.
In this detailed guide to agency project management, you'll learn everything you need to know to have a winning agency project management strategy, including but not limited to:
What is project management?
Implementation of project management in agencies: unique challenges
Different project management methodologies to choose from
Hiring a project manager for your agency
Automating your agency project management with project management software