Jeff Ross

Jeff Ross


Recent posts by Jeff Ross

13 min read

Actionable Tips for Building & Optimizing a Marketing Approval Process

By Jeff Ross on March 11, 2022 2:20:29 PM CET

In any organization with a marketing department, the marketing approval process is often one of the essential workflows and one of the most challenging to optimize.


The majority of marketers have admitted that approval delays are one of the top reasons they miss deadlines. So, whether an organization can streamline and optimize its marketing approval process will affect how efficiently the whole organization will perform.

On the other hand, many marketing leaders and marketing teams still rely on inefficient methods and techniques like emails, basic file-sharing systems (DropBox or Google Docs) that are not designed for approval workflows, and traditional project management systems, while in reality, today’s complex approval process demands more.

A centralized approach to managing marketing approval is crucial, and an organization will need the correct tools and strategies to streamline the whole approval process.

In this guide, we will show you the actionable steps for building and optimizing an efficient marketing approval workflow, and by the end of this guide, you’d have learned about:

  • The concept of a marketing approval workflow

  • Why it’s essential to have a streamlined and optimized workflow

  • Common challenges in the marketing approval process and how to tackle them

  • A step-by-step guide to building and optimizing an efficient marketing approval workflow

  • Best practices to follow to ensure the efficiency of the approval workflow

Topics: News Featured Educational Industry News
14 min read

How to Create and Document a Workflow Reliably and Accurately

By Jeff Ross on February 10, 2022 11:53:18 AM CET

All businesses and organizations have workflows. Even individual workers always involve at least one workflow in their day-to-day operations.


When these workflows get executed efficiently, your business is also efficient, and vice versa: inefficient workflows will result in missed deadlines, lost opportunities, and losses in revenue, profits, and even reputation. 



But what are workflows, and why is it important to document your workflow? More importantly, how can we optimize these workflows to be as efficient as possible? 

In this guide, we will discuss:

  • What is a workflow

  • Different types of workflow

  • Why you should document your workflow

  • How to document your workflow reliably and accurately

  • How to analyze the established workflow

  • How to optimize the workflow to make sure it’s as efficient as possible

And more!

Topics: News Featured Educational Industry News
2 min read

Major Release of Aproove Work Management featuring Video Proofing!

By Jeff Ross on October 26, 2021 6:19:03 PM CEST

Aproove is pleased to announce a significant new version of Aproove Work Management!

Version 2021/R5 is primarily focused on a new video interface with enhanced features.

We are also delighted to share the inclusion of security enhancements, existing feature enhancements, and system performance optimizations.

As a reminder, version names now start with the year, then the release number for that year. As the fifth release of 2021, this is version 2021/R5.

Topics: Featured New Release Educational Newsletter
19 min read

How and Why to Document Your Workflows

By Jeff Ross on June 1, 2021 4:30:00 PM CEST

All businesses and organizations have workflows. Even individual workers always involve at least one workflow in their day-to-day operations.


When these workflows get executed efficiently, your business is also efficient, and vice versa: inefficient workflows will result in missed deadlines, lost opportunities, and losses in revenue, profits, and even reputation.

But what are workflows, and why is it important to document your workflow?

And more importantly, how can we optimize these workflows to be as efficient as possible?

In this guide, we will discuss:

  • What is a workflow
  • Different types of workflow
  • Why you should document your workflow
  • How to document your workflow reliably and accurately
  • How to analyze the established workflow
  • How to optimize the workflow to make sure it’s as efficient as possible

And more.

Topics: News Featured Educational Industry News
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