How does parallel approval in Aproove differ from PromoMats MLR workflows?

You can—but experienced services teams avoid costly mistakes, accelerate time-to-value, and introduce best practices you didn’t know you needed.

Yes. The best engagements don’t just implement—they transform how work gets done.

Atomic extraction breaks files into structured components so teams can review and route only what has changed instead of entire files.

By isolating only the changed components, reviewers avoid re-checking unchanged content and move faster with more focus.

No. Aproove adapts to your workflows and enhances them with precision routing, version intelligence, and auditability.

Every change, comment, and approval is captured in context at the component level, creating a clear audit trail automatically.

Aproove embeds AI directly into workflows with governance, ensuring all actions are controlled, visible, and tied to decisions.

No. AI supports reviewers by identifying risk and reducing manual work, but final decisions always remain with your team.

AI operates within defined workflow steps with role-based permissions, ensuring full visibility and control.

Yes. Aproove supports open integrations so you can use multiple AI models without vendor lock-in.

Aproove routes work based on decisions and conditions, not fixed steps, allowing workflows to adapt in real time.

Yes. Looping and backtracking are built in, so teams can iterate without restarting or leaving the system.

Every action is governed by permissions and captured in context, creating a clear and auditable record.

Yes. Aproove supports multiple brands, regions, and versions within a single structured workflow.

Aproove captures every action in real time as part of the workflow, so no reconstruction is required.

Yes. Every decision is timestamped and tied to the exact content and workflow step.

Yes. The system creates a complete, defensible record suitable for internal and external audits.

Yes. All participants can be included, and their actions are recorded and attributable.

Yes. Aproove is architected for service companies that host multiple clients on one platform. Each client gets isolated metadata, contacts, stakeholders, and brand context through schemas. Account managers and other cross-client users move between clients with one login, inheriting the right context for whichever account they are working on, without seeing anything that belongs to another client. Time sheets are owned by the agency Team rather than the client Team, so billable hours roll up to the agency for utilization reporting and invoicing.

Yes. Aproove supports multiple login portals against the same backend, with each portal independently brandable and configurable. A client that wants their own URL, their own brand, and their own SSO against their own identity provider gets that experience while the agency operates a single backend with one audit trail and one operations dashboard.

Billing codes are configured per agency Team and can be defaulted by competency, so a senior art director's hours bill at the senior art director rate without anyone selecting it manually. Codes can carry rate, unit (per hour, per page, per asset, per item), minimum and maximum quantity, and material flags. Time captures in configurable hour and minute increments. Material captures in unit counts. A single timesheet can carry both for engagements that mix time and fixed-fee deliverables.

Tasks can be configured to capture session data automatically (start, stop, total, with inactivity timeout), with multiple sessions per task editable before saving. Timesheets are editable from Project Details or from a dedicated Time Tracking menu. Filters by user, group, day, week, and project surface the right cohort for managers and finance. The agency operations lead sees billable hours across every client in one view through Team Time Tracking Admin permission.

Yes. Project Plan is a first-class capability. Build a Gantt chart with Planned Tasks (each with start, end, and duration), attach workflows that kick off automatically on the schedule, manage master-slave dependencies, edit the Gantt on running projects, and fire automated actions on milestone events. Project plan templates make recurring engagement types repeatable across clients.

Clients participate in review through the same platform the agency runs on, with their own login, their own brand on the portal, and visibility scoped to their projects only. Annotation Flow Management ensures internal agency review stays internal until the team is ready to show the client. Decision-driven workflow lets clients formally sign off with optional 2FA-protected electronic signature, captured into the audit trail as a record.