White Paper: Transforming Promotional Execution at Kroger with Aproove Work Management


As one of the world's largest retailers, with annual sales of more than $121.1 billion (2019) 

Kroger's Promotional Execution Team set out a transformation objective to change the performance across all Advertising and Display operations that orchestrate 600+ promotional content versions per week across Kroger's 22 brands. 

With 2000+ employees in the end-to-end operating model, this presented a significant, enterprise-scale transformation program challenge.

Download the White Paper to discover Kroger's journey, including;

Business Challenges and Opportunities
Transformation program design & phases
Aproove configuration highlights
Key results and successes
Technical infrastructure overview

Download the Kroger White Paper Here!