Managing digital assets is becoming more and more vital to all sorts of organizations of all sizes. Digital assets can be images, videos, documents and more. They are critical to branding and marketing and to many other business processes. Without good management of these assets the business is run less efficiently, and assets are harder to find.
This is where Digital Asset Management software can help! Today on the Aproove blog, we take a look at the three main benefits of DAM software, and the features of DAM software that make it such a compelling proposition for businesses worldwide.
One of the most attractive benefits of Digital Asset Management software is the centralization of all digital assets in a repository. Files are not scattered on different servers and devices but rather in a single software: the DAM. A centralized registry guarantees simplicity in locating assets, avoiding duplication risks, and ensuring brand consistency and content reuse. At the core of Aproove lies Digital Asset Management tools. Project management and a single view of your data repository are right at hand.
Another benefit of DAM software is its search features. You can search for files by keywords, metadata, tags and even visual recognition. This speeds up the retrieval process so you can find the file you need at the drop of a hat.
Tracking assets in different versions can be a nightmare, especially if you’re working with a group and you don’t have access to an update or changes to an image. A strength of DAM software is that it helps with version control by documenting and making available earlier versions of the assets. This means that team members are always working with the latest version.
You want to keep sensitive information private. A really good Digital Asset Management software includes granular permission settings so that system administrators can dictate who can edit or download assets, and who can and cannot see certain files.
Collaboration is also key for many content creation and marketing activities, and DAM tools support this with commenting, annotations and other features designed to help with approval workflows. Team members can all work on a project at the same time, no matter where they happen to be on the planet.
For instance, a DAM system can automate the tagging of the metadata of thousands of files in just a few moments; it can’t be done nearly as quickly or as reliably by manual means. With DAM software, there is little need for manual labor and, therefore, fewer opportunities to make mistakes. Overall, DAM software saves time and money by automating labor previously performed by humans.
Brand consistency is a crucial concern for marketing teams, brand managers and others who are concerned with building brand identity and brand recognition. With DAM software, they know that everyone who uses brand assets will be using approved, the most up-to-date versions – not outdated or incorrect assets.
DAM software sometimes includes analytic features that are able to report on how assets are used, so the business can see which assets are being used, and make sense of assets in terms of content strategy and creating assets that add value.
With DAM software, it becomes possible to tag the assets with metadata (data that provides information about data), so that it can be searched for, eg, by specifying filetype, date of creation, copyright information, etc.
They allow users to preview assets without loading the entire contents, which can save a significant amount of time and bandwidth. Thumbnails and various other previews help the user identify the content they need.
The software automatically tracks and saves different versions of assets, simplifying the revision process.
A few solutions, like Aproove, can integrate with other software tools that your marketing or sales teams might already be using, such as content management systems (CMS), customer relationship management (CRM) software, and marketing automation platforms. Distribute your assets internally and externally as easily as possible through that interface, rather than having to spend a significant amount of time and effort sending attachments via email.
As work became more remote and access to digital assets needed to be more mobile, Digital Asset Management software systems started adding mobile apps or at least mobile-friendly web interfaces to access and manage assets.
DAM software scales along with your organization, allowing you to add more assets and users as it becomes appropriate and necessary. DAM solutions are available for businesses of all sizes.
Digital Asset Management is no longer a luxury for businesses when handling digital assets, but a crucial factor in determining their success and maintaining quality. The system’s shared repository, quick search, version control, security features and collaboration tool helps companies to keep track of their digital assets.
Ultimately, investment in DAM software such as Aproove's work management software allows a business to reach a competitive advantage in the current fast-paced digital environment by driving efficiencies through workflow automation, enforcing brand consistency and capturing actionable data.
See some more of our insights and articles, over on the Aproove blog