Good workflow management is what will make digital marketing in 2024 a success. As campaigns get more complex, and more teams become distributed across the globe, investing in good marketing workflow management software is crucial.
You will learn how to get marketing workflow management software up and running in this Aproove team guide…
But before you sign up to new marketing workflow software, take a step back. It’s really important to understand what your team needs. Where are your pain points? Where are the bottlenecks? What needs improving, what needs better collaboration, and what needs making more efficient? Maybe your organisation struggles with its content creation process, or with approval processes, or with tracking the results of campaigns. Knowing what you need will help you pick the right solution for your team.
As many marketing workflow management software solutions are available on the market, you would often need ample time to find the right fit for your team. How can you choose the best one? Well, each of the tools offer a different set of features and functionalities. Conduct a research and comparison on those tools and invest wisely according to your team’s need and your budget. Look for the features such as task automation, collaboration tools, real time tracking and ability to integrates other marketing tools and platforms.
Get agreement on specific and measurable goals for using marketing workflow software. To what extent are you wanting to reduce project turnaround time? Are you looking for better collaboration? Or perhaps you will know your marketing workflow software is getting you there when your overall campaign efficiency improves? Defining these objectives will help you assess your software model over the long haul.
To ensure a smooth transition to MW software, it is important to secure buy-in from existing team members. In order to accomplish this, keep lines of communication open about the benefits of the new system, while also addressing any concerns or resistance that may arise. Properly on-board each team member and offer extended training sessions before they start using the new tool so that each user will feel a sense of comfort with the new tool, and remain positive overall about the new tool.
Once you’ve chosen the software that works for your group, take the time to customize its settings to match your team’s process. That might mean creating custom forms that can be used for your business, setting up metadata about projects and how they flow through the workflow, and even what annotation tools you want your clients to have available during any of the steps in your workflow.
Then, create your approval workflows and integrate any third-party apps you need for collaboration. Spend the time to configure the software to fit your needs and you’ll be up and running, quickly and effectively.
When launching the new marketing workflow management software, try doing so in smaller phases rather than all at once to ensure minimal disruptions. Start with one team or specific projects, gradually phasing into the new workflow, and slowly adjusting your team to the new capacity. Seek out feedback along the way to identify issues and make changes before fully implementing the software.
Continue testing it after implementation by monitoring the software’s performance and assessing the impact on your team’s productivity and efficiency. Use analytics and feedback from users to identify pain points and continually optimise to make your software work better for the team. The process of improving workflow and of your marketing workflow management software never stops, it only evolves.
When it comes to your business’ digital marketing, staying ahead means knowing how to maintain efficient collaboration and processes. Taking marketing workflow management software and integrating it with your team’s workflow is the way to achieve better collaboration and more productivity. This step-by-step guide has explained how.