Medicare Marketing and Member Communications Playbook FREE DOWNLOAD

Streamline Medicare Marketing & Member Communications for 2027

Accelerate readiness for the Annual Enrollment Period (AEP) with the Medicare Marketing and Member Communications Playbook from Aproove.

Medicare Marketing Playbook

Free Download

Everything You Need to Build a Better, Faster, and Safer Approval Process

We’ve compiled insights from healthcare compliance experts, plan administrators, and regulators into a comprehensive Playbook.

Medicare Marketing Playbook

The Challenge

Medicare Advantage and Part D marketing teams face one of the most regulated and time-sensitive operational cycles in U.S. healthcare. Each year, thousands of materials must be produced, reviewed, translated, and approved before AEP. Manual workflows often lead to:

Translation and Accessibility Delays

Required language translations and Section 508 accessibility checks frequently get overlooked or rushed, slowing production and increasing regulatory risk.

How Aproove Simplifies Medicare Compliance

Aproove transforms the entire marketing and member communications lifecycle into one connected, compliant workflow:

Aproove Assistive Intelligence

Detect compliance risks, missing disclaimers, and policy deviations automatically — before submission.

The Results — Measurable ROI

Plans using Aproove’s automated compliance workflows achieve:

30%

Faster review cycles

$250,000

In productivity savings

0.3–0.5

STAR rating improvement

The Future of Medicare Marketing

As CMS tightens oversight of Third-Party Marketing Organizations (TPMOs) and expands accessibility standards, automation is essential.


Aproove’s governance-driven platform empowers your team to stay compliant, efficient, and audit-ready across every campaign and communication.


Frequently Asked Questions about Medicare Compliance

What are the most common CMS compliance pitfalls?

Late HPMS submissions, missing disclaimers, untracked vendor materials, incomplete audit documentation, and outdated SOPs are top culprits.

How often should compliance teams review CMS guidelines?

At least quarterly. CMS releases routine memos and annual updates that affect marketing, audit, and data requirements.

How can small plans manage compliance without large teams?

Automating workflows and using AI-driven review tools can significantly reduce manual effort and human error, freeing teams to focus on strategy.

What’s the difference between compliance automation and compliance software?

Automation streamlines how tasks are done (routing, review, approvals). Compliance software provides documentation and evidence. A strong compliance program needs both.

Can AI really understand CMS rules?

AI tools like Aproove’s Assistive Intelligence are trained on CMS guidelines and compliance frameworks, enabling them to spot potential risks or inconsistencies. Human oversight remains critical — but AI dramatically reduces review time and risk exposure.

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Ready to simplify your next AEP?

Replace last-minute chaos with structured, automated workflows that keep your marketing compliant and on schedule.