The Crucial Role of Workflow Management Software for Marketing Teams

In the marketing industry, innovation is synonymous with reaching the next milestone. More marketing projects to complete, shorter deadlines to adhere to, bigger and millions of marketing tasks generated every day with a very talented team of marketers. The entire marketing strategy now lies in the efficacy of workflow management! To keep your team ahead of the competition, workflow management software is now a must-to-buy marketing tool.

Explore some of the benefits of workflow management software for marketing teams below:

1. Organization and Structure:

The tasks in marketing can be many. From coming up with the creative concept to executing a large-scale campaign, marketing teams have to juggle a lot of tasks. If there are no processes, things could turn chaotic, and it’s likely that some tasks will slip through the cracks. As a result, workflow management software can provide a process flow by which the overall flow can be organised. This, in turn, helps the team with priority management and allows team members to access details about the project, the timelines involved and the resources required through a centralised system.

2. Enhanced Collaboration:

Marketing is by its nature a collaborative exercise – it often involves a wide variety of team members, departments and even external partners, so workflow management software and marketing project management software become the online collaboration ‘hub’, available for all team members wherever they are. Real-time updates, sharing of documents and communication tools all integrated in the software enforce the collaborative ethos – which, at its fullest, translates into better teamwork.

3. Efficient Resource Allocation:

Marketing campaigns can be quite demanding in terms of resources (think time, money, creativity), so workflow management software can support teams in making those resources stretch further, as it provides a clear overview of the projects, their deliverables and timelines, and the resources needed to fulfil them to keep everyone on track and prevent bottlenecks.

4. Deadline Management:

At the very least, every deadline in the world of marketing is sacrosanct. Workflow management software also helps marketing teams keep to the timelines by sending out automatic reminders and notifications. Project managers can mark milestones and deadlines within marketing project management software. Then, team members get notifications as milestones and deadlines draw nearer. It is a phenomenal tool in preventing last-minute rush and precision execution of campaigns.

5. Adaptability to Change:

Unfortunately for marketers, there is no stable marketing landscape where everything runs smoothly. The same applies to a campaign that requires pivoting to a new strategy because of a market shift or any other unexpected circumstances. With today’s workflow management software, it has never been easier to manage projects flexibly, including adapting them to rapid and sometimes radical changes in strategy on the fly. A must-have today for marketing teams is the ability to quickly switch course, which software, (yes, including Aproove!), help achieve.

6. Performance Analytics:

A marketing team that wants to do a better job on its next campaign needs to know what went well and what didn’t go so well on the last campaign. Most marketing workflow management software or marketing project management software packages include analytics functionality that can tell you things like how long a project took to complete, what resources were used, how many people and hours were allocated to it, and so forth. Armed with that information, a team can see where things went wrong, where improvements could have been made, and fix anything that’s broken. 

7. Compliance and Accountability:

Workflow management software is particularly useful in highly regulated industries or even in companies with strict compliance requirements. For example, insurance and pharma companies use similar tools to make sure that all marketing activities are compliant. By assigning roles and responsibilities to team members, they can ensure that everyone follows the right protocol.

If you are still thinking ‘so what?’ then consider that workflow management software is a strategic requirement for any marketing team. Rather than being a mere nicety, it becomes the embodiment of effective and efficient marketing operations, providing structure, encouraging collaboration, optimising utilization and delivering insight.

The right workflow management solution results in a marketing team no longer being task-focused but focused on effecting powerful, impactful and results-oriented campaigns. As the cliché goes, in the marketing world, time is money – and efficient workflow management unlocks both!

Read more industry insights and informative posts, over on the Aproove blog