Creative Write-Offs: Epic Costs Automated Proofing Software Might Have Prevented
Thanks to centralized workflows and approval systems that facilitate collaboration, adopting the use of online proofing software is one of the easiest ways for creative agencies to cut costs.
No matter how big or small your organization is or how much content you handle on a daily basis, web based proofing is guaranteed to make your life easier by doing away with unnecessary obstacles like endless reworks, conflicting feedback and delays caused by printers or the use of multiple platforms.
With all the benefits that come with introducing this process to your company, including ease of managing client relationships and setting up more collaborative workflows, you might think the actual cost savings to be made are likely to minimal. This is a common misconception. Here are just some of the substantial costs that an online approval system can help you save.
1) Missing Deadlines
Probably the chief contribution online proofing software can make to an organization’s bottom line is the ability to hit deadlines with ease through streamlined workflows.
When using traditional email proofing, the feedback and rework process can be long and broken up into segments eventually snowballing into time-consuming tasks. All of this leads to targets and deadlines being missed, incurring additional costs on all sides.
With online proofing, the project is stored on a server to be accessed and viewed by everyone involved. This means that feedback can be shared in real time, then responded to quickly to ensure that deadlines are met. Not only does this make the process more timely, but the work is likely to be more accurate. As a result, fewer reworks are needed and the strain on the budget is reduced.
2) Job Spikes
Of course, many creative organizations don’t just rely on their permanent staff to complete projects. According to a recent report, 86% of creative leaders had plans to maintain or grow their base of freelance workers, with 60% saying that they had no term limits in place for contractual staff.
What this means in terms of the review and approval process is that the more changes that are needed, the more you will be paying your freelancers. By simplifying and speeding up workflows with web based proofing, you reduce the amount of revisions that are required from your freelance staff.
This can also mean that you are hiring fewer people, as projects are dealt with more smoothly, allowing freelancers to move on to the next task for the same amount you would have been paying them to complete just the one.
When the idea of document proofing was first introduced, it revolved around printing out a hard copy of the work and showing it to the client for approval. However, as new technologies emerged in the early 2000s, desktop publishing became a reality that allowed companies to cut printing costs through what is known as ‘soft proofing’, or previewing your document before it is printed.
However, soft proofing isn’t the most efficient way of catching errors, as we all know, and 10% of creative companies are still paying more year-to-year for printing. Online proofing is an great, cost-effective solution to both of these issues, as circulating a single digital proof via a cloud-based server allows everyone involved to review the document. Additionally, this allows all content to be proofed together, irrespective of platform, significantly reducing timeframes.
These examples represent just three of the main costs involved with traditional email proofing that are reduced or eliminated by switching to cloud-based online proofing software. But the benefits aren’t limited to just these. For more information, check out Aproove’s extensive features, all of which could save you time and money while improving efficiency.